Startups – Connect with Funding Partners
Full marketing site re-write and redesign ahead of new product launch
The CultureOps Podcast
Every business is built on the same foundations.
Attracting the right team, keeping them for the long-haul and empowering them to deliver their best work – these are the fundamentals that drive every successful company.
And the only way you can work on these foundations is by working on your culture.
In the CultureOps Podcast, we bring together founders, CEOs and people leaders from some of the world’s most ambitious small companies to uncover how they are harnessing company culture.
Hosted by Ben Gateley. Produced by Melanie Schmeelke
A Year In Review: The Future Of Work Post-Pandemic
In 2020, Covid-19 forced a dramatic shift in working styles. Suddenly, the physical workspace was no longer a safe environment — 91% of companies who were previously office-based had to switch to remote working. This, together with mass furloughing, self-isolation, job instability and new homeschooling responsibilities for parents, represented a major set of challenges for everyone.
In 2021, as we emerge from Covid-related working restrictions, companies big and small have radically changed the
The State of Mental Health in a year of COVID remote working
For a huge segment of the UK workforce, COVID-19 changed the reality of work of employees in companies large and small. Many went from being in a physical office space every day to working remotely at home. Some people spent vast amounts of time self isolating, others were put on furlough and restructures put strains on numerous teams across all industries.
Never before has company culture had such a vital role in creating a sense of security and belonging as during the trying times for compani
How AR/VR contributes to greater resource availability
Deloitte reports that in the next 10 years, 2.7 million baby boomers working in the manufacturing industry will retire, taking their skill and expertise with them. It is therefore crucial that the onboarding of new experts, the next generation of manufacturing human resources moves as quickly and efficiently as possible. In the past, this process has required copious amounts of time and money.
Utilising AR in this process can make it much more efficient. Instead of running through processes and
How AM can generate success leading innovation
AM has disrupted the industry, by rewriting the production model. Manufacturing need no longer days of manual labour partnered with heavy machinery and extensive production lines. All this human and monetary expenditure can be looped around with AM, which shortens the production timeline, and allows for shorter testing cycles and enables organisations to do more with their time. Personnel can focus on what they do best - engineers on creating fixes to problems in the designs which are produced a
Leading innovation using new technologies.pdf
In the age of technology, there is ever more scope for increasing efficiency and utilising new technologies that are completely redefining content delivery. Innovation can be stimulated when the company mindset is open to making use of new tech such as additive manufacturing, digital twinning, augmented reality, artificial intelligence and other ground breaking tools now available to R&D.
Why is it essential for the R&D manager to stay updated about market trends and competitors
It seems that every day there is a new trend, whether it be technologically grounded or a brand new approach to an old problem. It’s important that your team be kept in the loop of what their peers and rivals are doing, to introduce a little sense of competition and to inform their direction of innovation as well. By being open and forming small teams within the company, experimentation with new technology and trends taking the industry by storm is a sure fire way to engage your team and promote
How to use Digital Twin to improve production processes
The creation of digital twins to virtually represent designs and enhance products has been a long-standing approach to the application of the technology. DTs can be created before the physical product, as a vision of what the optimal product should be. IoT enables the capture of data from products deployed into the field, and this data can be applied to the DT for continual and better informed product improvements.
The rise in demand for customisation by consumers drives in large part the need
How to optimize your manufacturing processes with AI
The virtual pairing with the physical world allows for the analysis of data and for you to monitor systems, to predict problems and resolve them before they even occur. Downtime can be easily cut out of daily run schedules, and future planning and development opportunities can be run using digital twin simulations. Working in tandem with the Internet of Things, machine learning and artificial intelligence, digital twinning technology has a lot to offer to the world of engineering. When working p
SEPHORA FRANCE CHRISTMAS INTERACTIVE VIDEO CAMPAIGN
In partnership with Smartzer, Sephora has released their Christmas video campaign promoting the Christmas gifts for the French market on their website. The interactive video features 35 unique and affordable christmas crackers that reveal products such as the Kat Von D Eye and Lip Duo, Too Faced best sellers and Sephora’s own collection. Packaged in festive crackers, the gifts are made shoppable and easily accessible to consumers through Smartzer’s shoppable video html5 overlay tech.
The intera
ZIMMERMANN RESORT 2019 Ft. GEMMA WARD AND SMARTZER
Zimmermann and Smartzer have partnered to release an interactive video for the launch of their San Francisco store. The Zimmermann Resort 2019 campaign features supermodel Gemma Ward exploring San Francisco during the summer, and highlights Zimmermann’s beautiful intricate yet light designs. The Zimmermann video sits on the brand's website for their international markets.
Smartzer’s video overlay has revamped the way in which consumers interact with video content. The Zimmermann San Francisco s
HARVEY NICHOLS, MARC JACOBS MAKEUP TUTORIAL INTERACTIVE VIDEO
Even more immersive, ever more engaging interactive videos.
Smartzer and Harvey Nichols have partnered a fifth time to optimise their video content, making a beauty industry a-list artist’s makeup tutorial video even more engaging. The global ambassador for Marc Jacobs Beauty, Michael Ashton - Adele’s makeup artist renowned for creating her iconic cat-eye look. The interactive makeup tutorial is now a shoppable video featuring Michael’s top tips; from dry skin hacks to creating the perfect feli
ADWEEK 2018
New York City was flooded with leaders of the media, marketing, entertainment, digital technology and other creative sector representatives during the 15th Annual Advertising Week, from the 1st to the 4th of October 2018. Smartzer founder and CEO Karoline Gross was one of the attendees from around the globe at Adweek 2018.
Over the four days, seminars and workshops on topics ranging from leadership to trend prediction provided valuable opportunity to discuss industry trends and the state of adv
SMARTZER AT GOOGLE CLOUD NEXT 2018
Smartzer were invited to attend Google’s annual Google Cloud Next 2018 event on the 10th and 11th of October. The team partook in the two day event which focused on exploring how technology is predicted in advance, and offered all attendees valuable insight and the opportunity to engage with some of the best minds involved in cloud technology. Take a look behind the scenes with our CTO Jonny Brankin, and see what was discussed on how individual industries are adapting, innovating and developing
FEELUNIQUE - A SHOPPABLE VIDEO FOR CHRISTMAS
As the Christmas season approaches, more and more brands are gearing up their marketing for the festivities and the onslaught of sales potential the season brings with it. Feelunique, one of the leading online beauty retailers in the UK have chosen to enhance their video content created to market their advent calendars with Smartzer tech.
Smartzer has put Feelunique’s campaign video through the optimisation and design process, and the results are clean, powerful and productive. The relatable an
Jimmy Choo - A New Interactive Video
Having worked with Jimmy Choo in the past to successfully digitise their campaigns, Smartzer have created and are hosting another interactive video with the brand, 'A/W '18 Fantasy Closet'. The video features super models Joan Smalls, Lily Aldridge and Rosie Huntington-Whiteley trying on different outfits featuring Jimmy Choo products, bringing them all the glitz and glam you’d expect from a high-end ad.
Smartzer technology transforms the ad into an immersive and interactive video, where consum
ALEXA CHUNG & TO CHANGE THE WAY YOU SHOP
Alexa Chung has announced VILLOID’s expansion into hyper curated shopping. From 1st December, VILLOID will enable style influencers to sell direct to their fans and the public, through their own shops and a revamped VILLOID.com.
VILLOID, the styleboard app co-founded by Alexa Chung and launched in 2015, has been a huge success with dedicated users in over 180 countries. But every play should have a second act.
By inviting some of the world’s best style influencers to open and curate their own
VILLOID - a shopping destination by Alexa Chung
It's about you
VILLOID knows how you’re influenced by your favorite online superstars. Whereas you used to get your style inspo from billboards or million pound TV adverts, it’s now from the mavens of Instagram and social media.
So, here’s what VILLOID did. We built a space where you buy direct from the online style pros whose style most influences your own. Each of our girls curate their own VILLOID shop with clothes from the 4000+ brands we stock. They upload each item personally, which mean
